MNG Musei Nazionali di Genova United by Design
MNG Musei Nazionali di Genova United by Design
MNG Musei Nazionali di Genova United by Design
MNG Musei Nazionali di Genova United by Design
MNG Musei Nazionali di Genova United by Design
MNG Musei Nazionali di Genova United by Design
MNG Musei Nazionali di Genova United by Design
MNG Musei Nazionali di Genova United by Design
musei nazionali di genova 
The brand Musei Nazionali di Genova was created to promote the art collection, heritage and events of Palazzo Reale, Palazzo Spinola and Galleria Nazionale della Liguria, to be recognised and ensure that the common nature of the three museums is brought to life through a visual system featuring both individual elements as well as a new—and more prominent—visual syntax.

The collection includes frescoes, stuccoes, paintings and sculptures of the 16-18th centuries, in part made by the masters coming from or having worked in the Republic of Genoa. In the pictorial field, we identify compositions based on diagonal line schemes, vibrant colors and exaggerated shapes, characterized by intensity, drama, detail, contrast and movement. These elements inspired the design reinterpreted to the 21st century to create an elegant and timeless visual identity able to represent the entire historical experience of the museums.

Shortlisted proposal for the branding contest organised by Palazzo Reale di Genova.


client
Palazzo Reale di Genova

year
2022

credits
Cátia Lima
Miguel Palmeiro
Sofia Silva 

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