Visual identity for the Brotherhood, Church and Celebration on the occasion of the 250th anniversary of the Clérigos tower inauguration. Reflection on an identity for Clérigos, Oporto, led us to seek in its architecture and history the symbols that could characterize its origin, guardianship, and identity. The design of the Clérigos brand graphically re-interprets the AM (Avé-Maria/Hall Mary) monogram, symbolic constant throughout the building (Nicolau Nasoni, 1763), combined with the keys of Saint Peter (the keys of the Kingdom of Heaven), all conformed within an elliptic shaped shield that recovers the floor plan of the church nave, and topped by a three-bar cross. Complementing this new symbol, the word Clérigos is written with a revival inspired typeface named “Velino“, drawn by the Portuguese designer Dino dos Santos, which is influenced by the eighteenth-century European fonts that were contemporaneous with the conception and construction of the church, infirmary and tower of the Clérigos.
client Irmandade dos Clérigos
credits Miguel Palmeiro
photos Luis Ferreira Alves
Europa Nostra Award 2017 / EU Prize for Cultural Heritage
BID 16, Bienal Ibero-Americana de Design / Prémio Diseño de Espacios e Interiorismo, finalista
Prémio Vilalva 2016