shopyard
The design and visual communication for Shopyard were conceived as a spatial and graphic mediation tool between curatorial thought, architectural context, and public experience. The central challenge was to articulate a fragmented commercial space while maintaining clarity, coherence, and a strong shared identity. In response, we developed a system in which colour, typography, and layout operate as interconnected layers.
The exhibition is organised around three thematic axes, each assigned a distinct colour. These chromatic codes function as navigational markers, enabling visitors to recognise categories at a glance and understand the exhibition’s distribution throughout the building. The consistent use of paragraph shading establishes a versatile reading framework, increasing contrast and legibility, and allowing text to be applied across walls, floors, windows, and temporary supports while maintaining clarity and hierarchy. Typography and shaded fields form a flexible composition system, capable of scaling from large spatial statements to small texts without losing coherence.
The result is an identity that is robust yet adaptable, mirroring the transitional condition of the shopping centres themselves and reinforcing Shopyard’s ambition to reposition these spaces within contemporary urban, cultural, and architectural discourse.
client
Faz Cultura - Empresa Municipal de Cultura de Braga, EM
Município de Braga
curatorship
Space Transcribers
exhibition project
Francisco Costa
production
Felícia Teixeira
year
2025
design
Miguel Palmeiro
Paulo Teixeira
photos
Braga 25
Adriano Ferreira Borges
Lais Pereira
next project
The exhibition is organised around three thematic axes, each assigned a distinct colour. These chromatic codes function as navigational markers, enabling visitors to recognise categories at a glance and understand the exhibition’s distribution throughout the building. The consistent use of paragraph shading establishes a versatile reading framework, increasing contrast and legibility, and allowing text to be applied across walls, floors, windows, and temporary supports while maintaining clarity and hierarchy. Typography and shaded fields form a flexible composition system, capable of scaling from large spatial statements to small texts without losing coherence.
The result is an identity that is robust yet adaptable, mirroring the transitional condition of the shopping centres themselves and reinforcing Shopyard’s ambition to reposition these spaces within contemporary urban, cultural, and architectural discourse.
client
Faz Cultura - Empresa Municipal de Cultura de Braga, EM
Município de Braga
curatorship
Space Transcribers
exhibition project
Francisco Costa
production
Felícia Teixeira
year
2025
design
Miguel Palmeiro
Paulo Teixeira
photos
Braga 25
Adriano Ferreira Borges
Lais Pereira
next project